Deliverable D.6.1.
Plan for the Dissemination and Exploitation,
including Communication Activities
ABSTRACT
The SEEDplus project addresses a critical gap between the entrepreneurial ambitions of university students and their ability to create ventures, particularly in regions with emerging and moderate innovation ecosystems. SEEDplus offers tailored courses, startup competitions, and university enterprise hubs to cultivate entrepreneurial talent, providing students with the skills and networks needed to turn innovative ideas into thriving businesses.
Central to achieving these goals is SEEDplus’s strategic Dissemination, Exploitation, and Communication (DEC) plan, which defines target audiences, communication channels, main results and KPIs to ensure and track efficiency and effectiveness of the efforts.
The project’s target audience spans students, universities, potential entrepreneurs, local innovation ecosystems, policymakers, and business partners. The communication strategy employs multiple channels, including the project website, social media platforms, and academic and white papers publications, to reach and engage its stakeholders. A well-defined schedule ensures that key milestones are promoted through consistent updates, promotions, and engagement activities.
To measure the success of its communication efforts, SEEDplus tracks specific Key Performance Indicators, including website traffic, social media reach, and stakeholder engagement.
The SEEDplus project’s communication plan reflects a strong commitment to transparency, collaboration, and impact. By employing a dynamic, multifaceted approach to communication, dissemination, and exploitation, SEEDplus ensures that its innovative outcomes reach a wide audience and foster a sustainable, entrepreneurial ecosystem across Europe.